Brand kits: logo, fonts and colors

A brand kit keeps a project on-brand. Each kit is a named set of a logo, fonts, colors and a brand dictionary — agencies keep one kit per client and switch between them.

Manage kits on the Brand page (linked from the New project page).

What's in a kit

• Logo — PNG, JPG, SVG or WebP.
• Fonts — your brand typefaces (TTF, OTF, WOFF or WOFF2). Eddie uses them in titles and motion graphics when you ask for brand typography, and bakes them into MP4 renders.
• Colors — the palette, primary first.
• Brand dictionary — authoritative spellings and casings for product names, trademarks and people.

Multiple kits per workspace

A workspace can hold as many kits as you like — one per client, for example. Create a kit, name it, fill it in.

Attach a kit to a project

In a project's Backgrounder section, pick exactly one brand kit for that project. Titles, motion graphics and exports then follow it.

Ask for your brand

• "Use our brand font for the titles."
• "Make the lower-third on-brand."
• "Title card in our brand colors."

It sharpens transcription too

Attach a brand kit before importing (from the Attach context row on the New project page, or when adding media) and its brand-dictionary terms — product names, trademarks, people — join the keyterm dictionary that biases transcription, so those words are spelled right from the first pass. Backgrounders feed this too; see Backgrounder. It's optional.

Combine with the Backgrounder so an edit is on-brand and follows your script and terminology.