Founder story
A calm, premium profile of a founder or leader: why they started, what they believe and where they are going, told in their voice over b-roll of the work.
Made for: Brands, startups and agencies making an About-page film or a launch profile.
What it needs
- Footage
- An interview with the founder or leader
- B-roll of the team, the workplace and the product
- Backgrounder
- The company's About text and the founder's name and title, so titles and facts are right.
- Brand kit
- Recommended. The end card and title use your logo, fonts and colors.
- You fill in
- Target length — a number from 1 to 6 minutes
- What should the film make people feel? — your own words
- Video shape — Landscape (16:9) / Vertical (9:16) / Square (1:1) / Portrait (4:5)
- Music — Music bed / No music
What Eddie does
- 1Find the arcEddie finds the origin moment, the belief that drives the company and the ambition ahead.
- 2Build the storyIt builds a three-act edit to your target length with breathing room between ideas.
- 3Cover the cutsIt places b-roll of the work over the founder's voice to hide jump cuts.
- 4FinishIt applies the Style, adds an opening title and a quiet music bed, then shares a review link.
The Style it uses
Dark ink on clean white cards with quiet type. Minimal and premium.
Titles, lower thirds, stats and captions use this Style. If your project has a brand kit, its font and colors win.
What it costs
100–480 credits a run
Worked out for a project with about 45 minutes of footage. A run is priced on the work Eddie does, so most runs land inside this range, and footage length changes it only a little.
- Importing that footage is separate: 188 credits, at 250 credits an hour. Footage already in the project is not charged again.
- Downloading the result as an MP4 is free for the first 10 each day, then 50 credits. An export to Premiere Pro, DaVinci Resolve or Final Cut Pro is 100 credits.
- Adding the recipe to your workspace is free.
The brief Eddie follows
This is the recipe's prompt. The parts in {curly brackets} are the blanks you fill in when you run it. You can edit the brief after you add the recipe to your workspace.
Founder story
Build a {target_minutes}-minute founder story from this project in {aspect_ratio}. Intent: {editorial_focus}. Tell it in three acts: the moment or problem that started the company, the belief that drives the work now, and where they are going next. Let it breathe: build it with create_edit_result at the target length with breathy pacing, and keep pauses where the speaker is thinking. Cover jump cuts and long answers with b-roll of the team, the workplace and the product, placed with add_brolls. Prefer slow, wide shots at the start and closer detail shots in the middle. Open with a title card with set_titles that names the founder and company, and put a lower third on their first appearance with add_graphic. Use only names, titles, numbers and claims that are in the footage, my notes or the project's Backgrounder. If a name or title is uncertain, ask me before you put it on screen. Music: {music}. If a music bed is used, add it with add_music_track, ducked under speech, and add a fade-in and fade-out with set_transitions. No captions. Style: call set_style_pack with pack "clean-white" as soon as the edit exists, before you place any title, lower third, stat or caption. Do not switch to another pack. When you finish, tell me the finished length against the target, list each item above as done or not done with the reason, and create a review link with share_review_link.