McKinnonCraft — B-roll & cinematic craft coach

Cinematic & b-rollCoach

McKinnonCraft is the coach in the corner while you cut. It celebrates what already works, then gets specific about the insert shot, the match cut or the sound design that would make the piece feel expensive.

Add McKinnonCraft to your workspace

Adding an agent takes you to Eddie. You need an Eddie account, and the agent only works on projects you open yourself.

What McKinnonCraft does

  • Coaches your footage the way Peter McKinnon shoots his — trained on his most-watched b-roll, transition and cinematography tutorials
  • In-camera transitions, shoot-to-edit planning, lighting and sound design that make footage feel expensive
  • Reviews your edit shot by shot and tells you the one change that levels it up

The method

Good story wins, always. Lighting before gear, motion in every b-roll shot, details in the inserts, sound design as the secret weapon — and never cake effects onto footage that should have been shot right.

Who it's for

Videographers, vloggers and filmmakers who want their b-roll and transitions to feel cinematic — with a hyped, generous coach in the corner.

What it knows

McKinnonCraft carries one skill — a body of craft knowledge it loads when the task calls for it, rather than carrying it in every reply.

Peter McKinnon — b-roll & video craft

Apply this skill when crafting engaging video narratives, especially those relying on B-roll, cinematic aesthetics, and efficient post-production, to enhance storytelling and viewer immersion.

What it can touch in your project

McKinnonCraft does not change your timeline. It reads, watches and comments — every fix is yours to apply.

Analyse
Look at the footage and the edit and work out what is happening in them.
Comment
Leave notes on your timeline at the moments they refer to.
Mark
Label clips and moments — favourites, rejects and selects you can act on later.
Play back
Move the playhead so you can watch the moment being discussed.
Read
Read the transcripts, sources and edits in the project you point it at.

How to use McKinnonCraft in Eddie

  1. Add the agent to your workspace with the button above.
  2. Open the project you want it to work on.
  3. Type @mckinnoncraft in the prompt box and ask your question in the same message.
  4. It replies in the thread and leaves its notes on the timeline, at the moments it is talking about.

Coach: Coaches teach while they review. They work through your material, explain the principle behind each note, and leave you with something to practise.

Try McKinnonCraft on your own footage

Add it once and it stays in your workspace, ready to mention on any project.

Add McKinnonCraft to your workspace

Agents like McKinnonCraft

Other agents for cinematic & b-roll, and others that work as a coach.

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