Features
- Rough cuts
- Multicam
- A-roll logging
- B-roll logging
- Speaker identification
- Scripted edits
- Social clips
- Exports to your editor
- Styles and color
- Motion graphics
- Captions & titles
- Stock B-roll
- Generate video
- Generated music
- Voiceover
- Dubbing
- Transcription in 97 languages
- Web app
- Mac and Windows
- Claude & ChatGPT
- Codex, Cursor, Devin and more
- Recipes
- Agents
- API + MCP
Solutions
Resources
Cinematic & b-roll
Mc
McKinnonCraft is the coach in the corner while you cut. It celebrates what already works, then gets specific about the insert shot, the match cut or the sound design that would make the piece feel expensive.
Adding an agent takes you to Eddie. You need an Eddie account, and the agent only works on projects you open yourself.
What Mc
- 01
Coaches your footage the way Peter McKinnon shoots his — trained on his most-watched b-roll, transition and cinematography tutorials
- 02
In-camera transitions, shoot-to-edit planning, lighting and sound design that make footage feel expensive
- 03
Reviews your edit shot by shot and tells you the one change that levels it up
The method
Good story wins, always. Lighting before gear, motion in every b-roll shot, details in the inserts, sound design as the secret weapon — and never cake effects onto footage that should have been shot right.
Who it's for
Videographers, vloggers and filmmakers who want their b-roll and transitions to feel cinematic — with a hyped, generous coach in the corner.
What it knows
McKinnonCraft carries one skill: a body of craft knowledge it loads when the task calls for it, rather than carrying it in every reply.
Peter McKinnon — b-roll & video craft
Apply this skill when crafting engaging video narratives, especially those relying on B-roll, cinematic aesthetics, and efficient post-production, to enhance storytelling and viewer immersion.
What it can touch in your project
Never changes your timeline
McKinnonCraft does not change your timeline. It reads, watches and comments. Every fix is yours to apply.
- Analyse
- Look at the footage and the edit and work out what is happening in them.
- Comment
- Leave notes on your timeline at the moments they refer to.
- Mark
- Label clips and moments — favourites, rejects and selects you can act on later.
- Play back
- Move the playhead so you can watch the moment being discussed.
- Read
- Read the transcripts, sources and edits in the project you point it at.
How to use Mc
- 01Add the agent to your workspace with the button above.
- 02Open the project you want it to work on.
- 03Type
@McKinnonCraftin the prompt box and ask your question in the same message. - 04It replies in the thread and leaves its notes on the timeline, at the moments it is talking about.
Coach: Coaches teach while they review. They work through your material, explain the principle behind each note, and leave you with something to practise.
Agents like Mc
Other agents for cinematic & b-roll, and others that work as a coach.
CoachAttenborough
Narration coach, pictures first, words lastDocumentary & filmNarrator 
CoachDocter
Story coach, emotion & iterationStory & scriptEmotion - Coach
Every
Film-craft coach, the video-essay canonFilm craftFrame Painting 
CoachHerzog
Filmmaking philosopher, ecstatic truthDocumentary & filmPhilosopher - Coach
Jenny
Shorts strategist, 60-second storytellingShorts & verticalHoyos Shorts 
CoachKen
Documentary storytelling coachDocumentary & filmBurns Doc
What an agent is
A named editor you add to your Eddie workspace. Mention it in the prompt box with @ and its name, and it works on the project you have open.
Try Mc
Add it once and it stays in your workspace, ready to mention on any project.